Challenge: What digital solutions can enhance transparency and build trust in food labeling for consumers?
Misleading and vague food labels often confuse consumers, leading to distrust. In fact, 88% of consumers say they are more willing to buy products with clear and transparent information about their sustainability and sourcing. Digital solutions, such as blockchain or QR codes, can provide real-time, verifiable data on the origins, sustainability, and nutritional value of products.
In this challenge, you should develop digital tools that enhance transparency and enable consumers to make informed purchasing decisions.