Challenge: How can we enhance the nutrient density of processed foods while maintaining affordability and consumer acceptance?

Globally, over 2 billion people suffer from micronutrient deficiencies, often due to poor diets high in processed foods with low nutrient density. In lower-income families, processed foods account for 70% of dietary intake, contributing to obesity and non-communicable diseases (NCDs) such as diabetes and heart disease. Therefore, innovations are crucial in fortifying or reformulating foods with vitamins, minerals, and other essential nutrients to significantly improve public health while maintaining cost-effectiveness.

In this challenge, you are expected to explore methods to enhance nutrient content while balancing taste and price.